Marketing
+ Advertising
A refresher on how your Marcom
and Markman subjects will be important
in your advertising. You will
need to consider the target audience
and needs of the consumer when
creating your ads for them to
be successful. (Courtesy of
Jonna, Marketing professor)
Marketing
Overview
PDF
60KB
Market
Segmentation
PDF
60KB
Introduction
to Advertising
Will be discussed in class. Please
download and read Power Point
presentation converted to PDF.
Activity
Sell yourself to me in the most creative
way you can. Identify your 'unique selling
point and come up with a concept to
appear on a print ad to sell the particular
aspect about yourself. Think of me as
your target market, and create a “brand”
on yourself. You will asked to sketch
in the whiteboard a draft of your ad.
Activity
Use of colour.
Create
your own scenario using
the same method as the 'Smarties'
ads. The class will be asked
to guess your scenario.
You will then be asked to
identify your scenario with
a product.
