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Week: Three
Design Principals
Please download and read.

Download

Type Management
· Anatomy of type
· Leading
· Tracking
· Kerning
· Alignment - Left
· Alignment - Centered
· Alignment - Right
· Alignment - Justified

Source: www.papress.com/thinkingwithtype

Type Samples
· All types of alignment on one layout
· Single column grid
· Multi-column grid
· Modular grid

Source: www.papress.com/thinkingwithtype
Flow of information
Plot out the flow of information withni these ads. Discuss what methods the ads are using to direct the eye and walk the reader through the information. What stands out? Try to determin how and why?
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'Cool' Ads
Just to give you an idea...
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PROJECT ONE: TYPEFACE POSTER
Create a self portrait poster using type, fonts, colours and shapes to express your personality. Carefully consider the typographic hierarchy of the information presented. Your poster must be purely typographic. You may use colors, shapes, and lines as well as text. Size: A4".

Submission:
Printed AND Digital

Deadline:
ABMA 75 - Tuesday 1st July
ABMA 76 - Thursday 3rd July

Samples
Look at the Typography samples from week 2

PROJECT TWO: TYPEFACE POSTER
Create a poster for a lecture series about contemporary design. Carefully consider the typographic hierarchy of the information presented. A viewer should be able to easily understand the calendar of events and to quickly learn who the main speakers are. The poster must also convey the excitement of contemporary design to an audience of designers and students. The information itself must constitute the “imagery” of the poster. Your poster must be purely typographic. You may use colors, shapes, and lines as well as text. Size: 11 x 17".

Submission:
Digital AND Printed

Deadline:
ABMA 75 - Tuesday 1st July
ABMA 76 - Thursday 3rd July

Samples
Just to give you an idea...
     
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Resources
Use the text below:

Design Culture Now

Cooper-Hewitt, National Design Museum
2 East 91st Street
New York City

Erik Adigard | M.A.D.
Thursday, September 12
6:00 pm
Graphic designer Erik Adigard founded McShane
Adigard Design (M.A.D.) in 1989. The firm has since
designed Web sites, multimedia installations, and
print publications for global clients, including Wired
magazine..

Julie Bargmann | D.I.R.T. Studio
Tuesday, October 9
7:30 pm
Julie Bargmann founded D.I.R.T Studio, a landscape
consultancy, in 1992. Recent projects include
the landscaping of the Massachusetts Museum of
Contemporary Art in North Adams, and Riverside Park
South and the Hudson River Park in New York City.

Michael Gabellini | Gabellini Associates
Wednesday, November 2
6:00 pm
Michael Gabellini, a graduate of the Rhode Island
School of Design, worked for Kohn Pedersen Fox
Associates before founding his own practice in 1991.
Recent projects include exhibitions for the Guggenheim
Museum, the Marian Goodman Gallery, and the
Council of Fashion Designers of America.
Rebeca Méndez | Méndez Communications
Thursday, December 4
6:30 pm

Rebeca Méndez, born and raised in Mexico City
and trained at the Art Center College of Design in
Pasadena, has designed publications for the Getty
Center, the Los Angeles County Museum of Art, and
the Whitney Museum of American Art.